The Art of Product Marketing in a Digital World
Marketing in a Digital Globe – Coursera
4.7 Stars (12,103 ratings)
Instructor: Aric Rindfleisch
This course Marketing in a Digital World examines how digital apparatuses, for example, the Internet, smartphones, and 3D printing, are revolutionizing the earth of marketing by irresolute the jobs and practices of the two firms and customers. Marketing in a Digital World is one of the well-nigh popular seminars on Coursera with more than than 250,000 Learners. The course was initially launched in 2015, and has been updated in April 2020. This grade is function of the iMBA offered by the University of Illinois, an adaptable, completely accredited online MBA at an incredibly serious price. For more information, delight observe the Resource page in this form and onlinemba.illinois.edu. Here you will find all the questions and quiz answers relater to "Marketing in a Digital World Past Coursera" Enroll At present
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Marketing in a Digital World Coursera Quiz Answer
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Practise Quiz: Thingiverse.com
1. According to the Thingiverse.com exercise video, which of the following statement about Thingiverse is Right? Thingiverse library objects tin be downloaded with affordable price. Thingiverse was launched in 2018. Thingiverse was launched by MakerBot. Thingiverse library has over 100,000 objects. two. According to the Thingiverse.com practice video, where do yous click on to explore things that are submitted past users? iii. Where tin you lot obtain the ID number of a thing on Thingiverse.com? Past reaching out to the creator Under the summary section 4. In what ways does Thingiverse.com website allow its visitors to understand the production idea and interact with the creator? Select all that use. Creators can share the thing's files with visitors. Visitors tin can impress the thing tag if they choose to print the matter and display it publicly. Visitors tin like and leave comments about the matter they are visiting. Creators can share the 3D printing setting with visitors. v. Maker files can be downloaded for gratis. 6. What touch(southward) might a service like Thingiverse.com have on product placement? Good To Meet That one. How does our digital marketing surroundings impact placement? Shift from long distribution channels for concrete goods to brusk distribution aqueduct for digital goods Higher cost for transportation and logistics Increasing number of channel members None of the above 2. Digital tools such equally 3D printers accept the potential to shrink the supply chain and replace retailers: Truthful False 3. Which of the following is Not observed in the new retailing landscape? Physical retailing is nigh effective in terms of conducting product research and getting the best price. Online retailing is heavily influenced by location such as a small town (Champaign) or a large urban center (Chicago). Retailers are adapting to omnichannel marketing to alloy physical and digital retail in an effective marketing strategy. Digital retail channels provide a considerable amount of product information, extensive technical information, and user reviews that influence and assistance consumers make their purchases online. 4. What is the advantage of the Power of Bear upon for physical stores? Sells tedious-moving products Helps keep customers in a store for a longer period of fourth dimension Increases customer retentio Helps retailers lower the price of goods sold 5. 3D printers create products in an additive manner: True Imitation 6. How can 3D printers disrupt traditional businesses? They tin turn the physical expert into a digital file that can be created by anyone 3D printers can significantly lower the toll of manufacturing 3D printing may be a threat to logistics companies All of the above 7. Why do physical stores utilize a Marketing to Shoppers strategy? To empathize and influence customer behavior To proceed the customers in-shop for a longer period To promote cocky-service All of the above 8. Which of the following is Non true about 3D printers? Different materials such every bit metal, plastic, and condom can be 3D printed This engineering science allows users to brand complex assembled objects It requires loftier gear up-up costs Information technology allows a minor manufacturer to compete with a large corporation 9. Which of the following is Not an case of Enhancing the physical by adding the Digital? Using high-tech hangers that display the number of "likes" received past an item from the customers in a clothing store Virtual store where a client tin can make purchases and selection up later at a physical store Installing augmented reality devices that allows customers to see themselves in dissimilar makeup in a dazzler store Increasing the number of electronic devices sold in a store x. According to the reading, McCue, TJ. (2015, July 21). 3D printing is changing the way nosotros think. Harvard Business Review, how tin the tipping point of 3D press be reached? It happens when enough people meet a huge potential and new possibilities of this technology. When the engineering becomes attainable in the large number of neighborhoods. When the tipping point tin be reached once the technology'south overall output rises. When large companies install this technology and start using it widely. 1. According to the It'south Full Of Sparks practise video, which of the following argument almost Freemium Games is Right? Freemium games toll a small-scale fee to download Freemium games normally accept addition items you have to pay after on. Freemium games can be merely institute on Android devices. 2. According to the Information technology's Full of Sparks exercise video, how many free firecrackers do you lot go initially in the It's Full of Sparks game? ten 5 ane 8 three. In It's Full of Sparks game, how many firecrackers do you receive past watching a short video? v 1 x eight 4.Removing adds is usually a reason for upgrade in freemium games. True False five. In It'due south Total of Sparks game, how much does it cost for the premium experience? $0.99 It'south completely free. $two.99 $ane.99 6. What did you acquire about the freemium pricing? It is easy to learn 1. Which one of these is Not 1 of the pricing concepts mentioned in the course? 2. Making a correct pricing determination for a firm is crucial because: It creates value for customers It helps the firm be unique It provides a firm with a sustainable competitive advantage It affects a firm's profitability 3. Which of these factors should firms consider when setting a price? Customer's willingness to pay Price of competing products 4. What is the chief reason that the Freemium model is more beneficial when it is applied to digital products or services? The fact that the marginal cost of adding a new user is close to zero makes it more than effective It is true considering Freemium's costless options provide consumers with and so much value that they do not have to purchase the premium version Considering the 5% Rule of Thumb applies to those products Economical value has a direct positive clan with the intention to purchase premium offerings 5. Freemium models are commonly employed in which of the following categories? Social media and communication platforms 6. What happens if a firm sets its prices besides high? The firm may lose potential revenue The firm may lose potential sales The house will be less profitable seven. Pay what you lot desire (PWYW) strategy is a good mode to maximize a firm's profit. 8. Which statement virtually Pay What Y'all Want (PWYW) pricing strategy below is CORRECT? A firm using PWYW strategy volition set a reference and a minimum required price and customers are costless to pay more than those prices. This pricing strategy is considered sustainable and many firms may benefit from using information technology. In this strategy, a firm may propose a toll. However, customers can go the product at whatsoever price they wish, even at no toll. In this strategy, customers will receive a product or service as long as they pay something. 9. What are the possible means for Freemium model businesses to catechumen their Costless subscribers into Premium subscribers? Freemium platforms should offer more benefits to their premium members They need to go along adding new features to make their offerings more than appealing Freemium businesses need to be sticky to make information technology difficult for customers to switch to competitors ten. According to the reading, Gu, Ten., Kannan, P. Thou., & Ma, 50. (2019, March 20). How companies can get the most out of a freemium business organization model. Harvard Business Review, how does a firm implement Versioning strategy in the Software-as-a-Service (SaaS) space? By extending the premium product lines according to customer behavior and their response, to drag their willingness to pay for premium offerings Past encouraging the Free Mentality of customers to evangelize more than quality benefits and features to them Past creating client enjoyment to capture more value for the firm By upgrading the product constantly and increasing the number of free offerings to receive more than positive feedback
Module three Review Quiz
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Exercise Quiz: It's Full of Sparks
Module iv Review Quiz
The above questions are from " Marketing in a Digital Globe ". Yous tin can discover all the refreshed questions and answers related to this on the " Marketing in a Digital Worlds By Coursera " folio. If you find the updated questions or answers, practise comment on this folio and allow us know. Nosotros volition update the answers as soon as possible.
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